Yet another amazing story emerged yesterday concerning the power of customers on the Internet.
Recently Pears Traditional Soap had changed their formula for making their soap bars. However, it seems that it was not to the liking of many customers. Following a Facebook campaign the owners of Pears Soap have backtracked and agreed to go back to the old formula.
Yet one more example of the way in which the internet and social media are helping bring real power to the people.
See The Daily Telegraph article for the full story.
Read More
Should it matter to businesses whether the Lisbon treaty is passed and more to the point who gets the role of President of the European Council? The answer is an emphatic yes.
Whilst we wait for the decision of the Czech courts, the last remaining obstacle to ratification, the ramifications of the Treaty should not be underestimated.
Read More
Those of you who know me will also know that I believe we are moving towards a revolution in business where permanent staff numbers will shrink and contract work will increase.
As an advocate of much of what Charles Handy wrote in the 1980’s on the subject I am always on the lookout for more examples of this trend. (See Future Business for more).
I was interested then to see an article in Management Today by Baroness Kingsmill talking about ‘suite careers’.
Read More
Is sentiment analysis the next big thing to happen in online communications planning?
One of the ways in which the internet has changed our lives is through the sheer volume of online commentary. That commentary is either formal, such as news outlets, traditional Web 1.0 websites and wiki sites or informal unstructured text such as social networking sites and blogs. Collectively it now has the power to make or break reputations.
Read More
